Having a social media presence is necessary. Not only do your customers expect it, but it’s a great tool for learning more about your target audience and connecting with individuals online
Everyone loves visual storytellers, especially when brands and businesses come out on screen and touch their passionate part of travel, fashion, motivation and alike
TikTok
The power of TikTok cannot be underestimated. Besides being the procrastination tool of choice for many a teen, the app has had a profound impact on sound and culture
To grow your followers, you have to make sure that your content appeals to your audience and adds value — whether that’s Tweeting about sales, product tutorials, or current events
Lets go viral?
PR FANTASTIC HOW TO GO VIRAL. Lets jump right in to understand ‘Viral’, a piece of content has to have a hook to get and keep viewers right away and that can be a word ‘strap line’ or an ‘image.’ For example, articles generally depend on a good title and a strong lead to keep the reader going and reading on. Then, if the whole of the content meets expectations – or maybe even exceeds them – the viewer will be likely to share it with friends and family. After a piece of content reaches the level of sharing needed to go viral – there is no standard measurement for this yet – the actual content takes a back seat to the peer pressure of needing know what everyone else is viewing ‘viral hunger’. What this means is that while the content matters up to a point, the actual mechanics of sharing may play a larger role in viral internet phenomena.
Images of a 1000 words
A common crow is attracted to shiny things, social media users love some good visual content ‘Image Bling’ and the networks are brimming with experts that have mastered the art of the bling content.
Our sense of sight is the first thing that’s engaged and stops a scroll when experiencing a post on social media. And with so much content out there, it’s important for brands to stand out visually.
Holding audience ‘VLOG’
Strong narratives to engage with existing audience, entice new visitors to and hold their interest to become invested in you and what you can do for them. Static or filmon the move is all part of the content journey to expand.
Tell stories
Simply talk, show what you are doing, make people want to invest time watching and learning about you and your business, allow the stories to be shared so your message gets to a wider audience, one that you might never have found.
Reels for on the go
PR FANTASTIC CREATE REELS recorded in a series of clips (one at a time), this will engage with soundbites of content that people and potential customers can consume on the go.
Instagram 90 seconds reels
PR FANTASTIC making video posts that are perfect for Instagram to be shared as Reels, keeping your business in the social network to drive content direct to audiences.